A colorful vintage-style sign for Dunkin' featuring a stylized rooster and the words "HOT" and "DUNKIN'" in bold red letters.

Built around a family-grown strain of Ukrainian garlic, Écolo Gido and Hot Dunkin are sibling brands rooted in family history, and regional agriculture. Drawing on heritage and a contemporary ecological ethos, the branding was built from hand-drawn illustration, bold colours, and traditional references.

Colorful logo featuring a cartoon rooster standing on a white banner with the text 'ÉCOLO GIDO' in red and yellow, surrounded by green leaves and red flowers.

additional visual assets

A colorful floral illustration with blue, yellow, red, and orange flowers and leaves arranged in a symmetrical pattern.
Illustration of a garlic bulb with a white and brown color, and blue accents on the sides.
Illustration of a yellow flower with orange streaks and a blue center with yellow spots, along with green leaves and red buds.
Stylized drawing of a flower with a large red petal resembling a mouth with blue and black tongue and teeth, yellow and light blue smaller petals, light green stem, and leaves.
A colorful, stylized illustration of a blooming flower with blue petals, yellow center, and red surrounding flowers, set against a red background.
Colorful floral illustration with a red flower, yellow and orange leaves, and blue swirling background.
A simple, colorful illustration of a blue flower with a yellow center, surrounded by green leaves with yellow accents.
A digital illustration of a garlic bulb with colored streaks of red, white, brown, yellow, and blue on a black background.
Stylized illustration of a bouquet of flowers, including a large red flower at the center, surrounding smaller blue flowers, with yellow leaves and green stems.
Illustration of three red poppy flowers with blue centers and yellow stamens, accompanied by one beige and yellow leaf.
A digital illustration of a garlic bulb with colored streaks of red, beige, yellow, and blue on a black background.
Illustration of a volcano erupting with red lava, brown and gold flames, blue and yellow smoke.
A colorful illustration of a red flower with blue and yellow accents, green leaves, and yellow petals at the top.
Illustration of a garlic bulb with its papery skin and cloves visible.
A colorful, abstract drawing of a yellow flower with a red center and blue leaves.
Four different illustrations of stylized roosters with the text "Hot Dunkin" beneath each rooster. The roosters are colorful, with shades of yellow, blue, red, and black, and are depicted in various dynamic poses. A color palette at the bottom shows the colors used in the designs, including red, yellow, cream, brown, blue, and black.

mock ups using colours

A typographic chart comparing different fonts of the letter 'A' and 'a' with sample texts such as 'Ecolo Gido,' 'Hot Dunkin,' and others, in various styles and weights.

font recommendations

colour palette & secondary colours

A color chart with 12 shades, arranged in two columns, labeled with their names. The shades from top to bottom are Cream, Storm Lightning, Canary, Primrose Yellow, Amber, Warm Burnished Gold, Burnished Gold, Algae, Sky Blue, Warm Lavender, Calm Red, and Faded Black.

alternative logo

Colorful illustration of a rooster standing on the words 'Ecolo Gido', with flowers and leaves surrounding the text and rooster.

Illustrations by Kate Lawrence

The chickens below were provided by the client and used as the foundation for the Écolo Gido and Hot Dunkin branding. They were then adapted, refined, and integrated into into the broader visual identity across both brands.

Colorful illustration of a bird with blue, yellow, red, and green feathers, with a long tail and a vivid red crest on its head.
A colorful, artistic depiction of a rooster with a lion's body, featuring a prominent eye, red comb, and yellow feathers, standing on one leg.
Cartoon illustration of a rooster with a hockey stick, featuring exaggerated eyes and colorful feathers.
Stylized illustration of a rooster with a brown and yellow body, a red comb and wattles, a white tail, and black lines for legs and tail accents, standing against a light background with blue and black decorative elements.
A colorful illustration of a rooster standing on a branch with a light blue background.
An artistic illustration of a rooster with a colorful tail, red comb, and green and yellow body.
Stylized illustration of a rooster with a colorful, abstract design including red, blue, yellow, and gold feathers, a yellow beak, and a red comb on its head.
Colorful abstract rooster illustration with a stylized tail and a red comb.
A colorful drawing of a rooster standing in front of computer monitors.
Stylized illustration of a colorful bird with blue, red, and yellow feathers, standing on a light blue background.
Illustration of a rooster with yellow feathers, a red comb, and a blue tail, standing on one leg.
Colorful illustration of a rooster with a vibrant yellow body, red comb, and a tail featuring shades of blue, black, and white.